What works in sponsorship
This project aimed to summarise the evidence surrounding effective strategies in health promotion sponsorship
Michael is a health promotion researcher with a focus on program evaluation, physical activity and young people.Full profile
Renee currently works in health promotion evaluation and has specific interests in health sponsorship, public health advocacy, physical activity and nutrition research.Full profile
Leanne is an epidemiologist and biostatistician whose main interest is in adolescent and child social, emotional and mental wellbeing.Full profile
Clover's area of research surrounds the physical environment of the home and how this relates to child physical activity behaviours.Full profile
Since 1992, Healthway has offered health promotion sponsorship to sport, arts and community groups in exchange for the promotion of health messages and the provision of healthy environments at their events.
The objectives of the sponsorship program are; to encourage healthy lifestyles through the effective promotion of health messages relating to Healthway priority areas; to reduce, where ever possible, the promotion of unhealthy messages and brands which undermine Healthway objectives; to facilitate structural and policy change within organisations and venues to create healthy environments; and to increase opportunities for priority populations to participate in healthy activities with either physical activity and/or social engagement benefits.
This project aimed to provide a summary of key technical report evidence for effective promotional strategies implemented at Healthway sponsored events, within the context of environmental and community support.
The UWA Research Panel facilitates Western Australians’ participation in research. By linking researchers with community members we improve the quality of research in Western Australia.Get started